Hugo is CGO at Human Ready, where he leads growth for an AI-native platform reshaping enterprise FP&A. He's also a Partner at Forge, an operator-led program for founders and changemakers. Earlier: scaled Unbabel through 10x growth, ran Global Product Marketing at PandaDoc, learned the craft at P&G, Optimus, and McKinsey. Sixteen years working with founders, he still leads with the question they're avoiding.