Lu Li is the founder of Content Gym, where she helps founders do founder-led marketing. Her work is guided by a simple thesis: "Content scales trust, and trust scales growth." Before Content Gym, Lu built Blooming Founders into London's largest female founder community (6,000+ members), authored the book Dear Female Founder, and held roles at P&G and McKinsey. She is based in Lisbon and writes for clients across various B2B industries.