Inês leads the Beta-i and FCamara Group joint venture for EMEA, where collaborative innovation, technical excellence, and business transformation converge to reinvent business models in the age of AI. With nearly three decades of experience across Thoughtworks, Publicis Sapient, and Salesforce, she has built a career at the intersection of agility, technology, and human-centric transformation. When she's not helping organisations make sense of chaos, she's reading or writing sci-fi, which may explain her fondness for using interstellar survival stories to talk about business strategy.
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