Kaija brings over 18 years of professional experience across the Baltics, CEEMEA region, and global markets, leading innovation, commercialization, and sustainability-driven projects. She has worked with industry leaders such as Procter & Gamble and NielsenIQ, and has served on the Board of ECR Baltic, contributing to cross-sector collaboration in consumer goods and retail. With 7+ years at P&G, Kaija led initiatives in customer business development, category management, shopper psychology, and global eCommerce, gaining a deep understanding of human behavior, market dynamics, and scalable inn
